CASE STUDY: Crime scene for Merial Eprinex, by Palmer Hargreaves
Merial’s ‘Eprinex’ is a gut wormer that can reduce milk losses in dairy herds. It’s not top-of-mind as, unlike most wormers, which are primarily associated with animal health, gut worm treatment is all about loss of milk potential, therefore easily overlooked. Cows appear fine, but just aren’t as productive.
Legally only sold by vets, and SQPs (suitably qualified persons) in agricultural merchants, this latter route to market is vital to Merial.