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Case study: Customer service-led strategy boosts social following for Centro and Network West Midlands

Centro and Network West Midlands used Hootsuite to boost its social media presence during a heavy snowstorm

Social media for emergency communications
As the local transportation organisation for west central England, Centro is responsible for providing excellent customer service, real-time passenger information updates, and keeping people safe and informed. This was all put to the test during a heavy winter snowfall.