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CASE STUDY: CW Jobs engages with a blog

Adding value to the recruitment process: blogging for CWJobs

CW Jobs is a long-established source of IT vacancies in the UK but in 2008, under pressure from competitors, it felt it needed to reinforce its leading position.

The desired brand positioning was at the heart of the IT industry. CWJobs wanted to be seen as the place to go for IT jobs, and therefore needed to position itself as the IT specialist. Yet it was reluctant to embark on a conventional outbound marketing campaign to do it.