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CASE STUDY: 'Dangerous Liaisons' runner up for Best use of PR for Hay Group

Hay Group faced a crowded merger and acquisitions (M&A) market dominated by global accountancy and law firms. However, Hay Group's approach was unique, concentrating on managing the integration of the intangible assets such as human capital, organisational structure and stakeholder relationships.

The solution

To establish Hay Group's credibility in the market, Man Bites Dog (MBD), designed the most comprehensive study of European M&A ever conducted with a view to creating an authoritative White Paper on life after a merger. The research resulted in the 'Dangerous liaisons' report.