CASE STUDY: DDC sees significant ROI after investment in Nectar Business loyalty scheme

Dulux Decorator Centres (DDC) has 192 stores across the UK, offering a comprehensive range of decorating products, services and advice.

What was the problem?
DDC’s existing loyalty scheme and CRM solution was not clearly differentiating the business in the market and needed to deliver growth within its key customer strategies of:

What was the solution?
In 2005 DDC joined Nectar Business as a launch Partner. Nectar Business is a B2B loyalty programme structured in exactly the same way as Nectar’s consumer loyalty programme. However, it is designed specifically for SMEs. B2B brands such as DDC can reward their customers with a currency with which they are familiar – Nectar points. Customers can collect and spend points with a number of B2B partners like DDC and Viking as well as B2C partners like Sainsbury’s and BP.