CASE STUDY: 'Delivering uptime' runner up for Best brand campaign 2008 for Satair
As the world's largest independent aerospace parts distributor, Satair supplies more than 50,000 different parts to aircraft operators and manufacturers. It also delivers supply chain solutions that help customers achieve greater efficiency.
A pie in the sky
For years, Satair ran a successful business and acquired new business around the world without investing heavily in branding. However, fierce competition from cheaper rivals and demands for added value from customers led to the need for a single distinctive brand which was relevant both to the global aviation market and Satair's own employees. The newly-defined brand needed to: