CASE STUDY: 'Dell connect your classroom competition' for Dell
Dell UK is about to award a Dell Connected Classroom – worth up to £25,000 (approx. $41,000) of ICT technology, services and consulting to the winner of our ‘connect your classroom’ video competition.
The competition presented primary and secondary school children with an opportunity to get creative, working together on a project to demonstrate what technology means for their education in the 21st century. The competition proved a huge success, with 52 schools submitting their entry to the competition microsite. A panel of 5 judges decided on the top 10 finalists. Throughout the voting phase of the competition, we encouraged the finalists to invite friends, families and the general public to come online and vote and comment on their video. We attracted further attention and votes via educational media sites and local press opportunities. The winning school was chosen based on the number of online votes it received.
The competition was launched at BETT 2011 where we promoted Dell connected learning for schools, incorporating the Dell Connected Classroom. We used several vehicles to raise awareness of Dell and the competition, including billboard advertisements, spotlight articles in newsletters, eshots, online advertising with key educational publications, dedicated microsite, blogs and local PR.