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CASE STUDY: Drivers Jonas create online presence

Drivers Jonas, commercial property firm, have staff across offices throughout the UK as well as in Paris, Frankfurt and Madrid. The range of services we provide is extensive, to match our clients' needs and areas of operation.

The challenge
Given that the company is on the shortlist for the development of the third runway at Heathrow, Richard Crook, marketing and business development director, believes having a transparent and responsive online presence will help to manage any sensitive issues that may arise. "Rather than hide, we will be able to respond quickly."

The approach
Drivers Jonas started using Twitter for marketing purposes earlier this year. Crook says he was sceptical at first. "My initial reaction was, "How on earth can we use this in the B2B environment?' I thought it was all about chatting and flirting on Facebook."