CASE STUDY: Dun & Bradstreet (D&B) U.K. take the risk out of driving event attendance with Eloqua

A sweeping financial crisis is difficult for any company - but when you’re in the business of helping companies research the financial stability and credit worthiness of other organisations in order to mitigate business risk – the challenges are amplified. Following customer feedback and with the aim of providing confidence and a positive customer experience in times of economic instability D&B decided to act.