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CASE STUDY: 'The easiest way to ship online' runner up best use of email for Interlink Express/ Interlink Direct

Interlink Direct was a new online parcel carrier service, aimed at small SMEs with less than three employees and ad hoc shippers.

Parent company La Poste, the second largest postal group in Europe, needed to quickly create brand awareness amongst its target audience and launch the product to its existing customer base. Its aim was to achieve revenue of £2 million in its first year.

Email promotion was used at the centre of an integrated launch campaign, as it was decided that the target audience would respond best to this type of activity given that the product offering was an online one.