CASE STUDY: Edeus shares direct marketing expertise
When intermediary-dedicated Edeus moved into the mortgage market just over a year ago, the creative use of technology was at the heart of its proposition. It chose Salesforce.com, the market-leading on demand CRM system, as part of its campaign.
Edeus initially used a standalone emailing system, which meant that information had to be exported out of Salesforce and then back in again when the email had been sent. It didn't offer any flexibility, reporting, or segmenting, and failed to meet a critical Edeus marketing requirement, which was to be able to send out bespoke and personalised messages to customers.