CASE STUDY: Egencia achieves dramatic improvement in marketing productivity with Marketo
Egencia, the fifth largest travel management company in the world, was struggling with several barriers and huge inefficiencies that were hindering its sales and marketing efforts. They needed to email customers and prospects from within Salesforce and connect with customers in a more meaningful way. In addition, they had no insights into open and click-through rates, or any ability to segment, track and engage prospects based on buying behavior. Further, the time to perform email blasts took days as the prospect list had to be rebuilt from scratch every time. The result was missed opportunities, strained resources and a frustrated sales force. Egencia was looking for an intelligent platform to manage its outreach campaigns, ensure messaging was relevant and leads were trackable.