Case study: Ellisons grows online business through social media

A social media campaign devised by The Crocodile for hair and beauty supplier Ellisons used a mix of channels to engage a hard to reach B2B audience, delivering an uplift in online revenue equal to a 526 per cent ROI

Ellisons is the UK’s leading next day provider of products and equipment to the professional hair and beauty industry. The company offers over 12,000 products and operates three cash and carry warehouses. It also sells by telephone, mail order and an ecommerce website.