CASE STUDY: 'eTech for iPad' for RS Components
In recent years, through our innovations and use of social media, we have recognised just how valuable it is to connect with our customers. Knowledge sharing, identifying trends and imparting our expertise has shaped our stock, pricing, supplier contracts and offering, putting RS Components head and shoulders above our competition. Launched in January 2011, eTech for iPad was the first mobile magazine app in our sector; a free electronics magazine delivering news and views that help to shape the industry and our business. Published quarterly, eTech covers latest technologies, design developments and products, keeping readers up-to-date with movements in the electronics industry and marketplace. Using the iPad app has transformed a magazine that was available both online and off, to a mobile version offering a broader range of interactivity and extended content, providing choice to our readers never before seen in our industry.
Uptake has been fantastic; downloads of the second edition of eTech for iPad increased by 33 per cent as the popularity of our PR campaign increases brand awareness. This has been a contributing factor to our strong underlying sales growth of 21 per cent, with electronics now our fastest growing category. A win-win strategy for both RS and our customers.
The client company plus products/services offered
RS Components, the world’s largest distributor of electronics and maintenance products, distributes 550,000 products through operations in 32 countries and 17 warehouses to 1.6million customers worldwide via catalogues and the internet.