CASE STUDY: 'Expect More' by Slipstream Global & Creative Direction for Fjitsu
Fujitsu UK & Ireland is part of the global Fujitsu Group which offers ICT and micro electronics solutions and services across 70 countries. This business division offers IT services, systems and products from Data Centres and outsourced IT services, to strategic IT consulting.
The 'Expect More' campaign was focused on Enterprise Infrastructure solutions. These high value strategic investments have lengthy sales cycles and complicated decision making units.
The specific objectives for this campaign combined increasing awareness for Fujitsu's infrastructure solutions and lead generation. Specific objectives were to: