CASE STUDY: 'Experian customer insight campaign' for Experian by Quick Thinking
Having worked with Experian on previous integrated campaigns the brief on this occasion was to promote the researched backed holistic customer insight proposition and generate new business leads from senior marketers at customer and prospect organisations.
We elected to use the findings of Experian's recent consumer research to illustrate the vital role that insight plays in successful marketing. To communicate this we created a highly stylish, creatively-inquisitive direct mailer to engage the attention of the hottest' of potential buyers and package the research.
The DM included a tasty, personalised heart-shaped biscuit and a copy of the research. Due to budget restrictions the DM was sent to the 70 contacts who offered the greatest potential value. The rest received a sequence of three emails that offered a download of the research and the opportunity to book a meeting with Experian insight specialists.