CASE STUDY: 'Eye-catching Protection' by SMP for 3M
3M is a diversified technology company, founded in 1902 in Minnesota, USA. Providing innovative products and services, 3M serves its customers through six business segments to increase speed and efficiency by sharing technological, manufacturing, marketing and other resources.
3M business segments are:
The focus area of this campaign was the new range of 3M protective eyewear, which falls within the Personal Protective Equipment (PPE) business segment within SS&PS.