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CASE STUDY: 'Fire Safety' highly commended for Best use of PR for Rockwool

Rockwool is the UK's leading manufacturer of mineral wool insulation for fire, thermal and acoustic protection. Its stone wool insulation is made from volcanic rock, does not burn, rot, absorb moisture or odours, and is able to withstand temperatures of more than 1,000 degrees centigrade.

Competing brands were making bogus and unsubstantiated claims about the fire safety of their own products, which raised questions over public health. Rockwool needed to prove that its own product performed better and safer than its competitors. 

Playing with fire