CASE STUDY: ‘Five second films’ for PayPal, by Base One
It’s a little known fact that only 51 per cent of online shoppers complete their purchase. PayPal Express Checkout therefore has a very valuable benefit to online retailers because it helps people pay more quickly, which then reduces the number of abandoned shopping carts and increases revenue. This campaign is all about an effective creative way of communicating that benefit across a number of different media.
About the client company