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CASE STUDY: Fleishman Hillard's e-newsletter for Motorola

Motorola is known around the world for innovation in communications and delivering next-generation communication solutions to people, businesses and governments. With more than 66,000 employees and being a Fortune 100 company with global presence and impact, Motorola continues to look for new, enthusiastic approaches to communicate with current and potential customers.

As part of Motorola's Home & Networks Mobility business group, the broadband sector focuses on the delivery of broadband services. Its technology enables cable and telecommunications operators to create and execute on new business opportunities by providing innovative products and services to the home. In recent years, this industry has seen an explosion in technology advancements to help supply end-users with high-speed broadband data services, such as video and digital voice solutions.

Cable and telecommunications operators are continually looking for technologies to deliver upon an enhanced experience for the customer, but can often find it difficult to stay on top of what the world's leading suppliers have recently announced and what transpires at major industry events. Motorola's customers look to the company to help keep them abreast of today's industry debates and issues as well as update them on technologies that enhance (and ultimately grow) their customer relationships.