CASE STUDY: ‘Flexible solutions for hedge funds’ for Thomson Reuters by BPM Works and Strategy to Revenue


Marketing strategists BPM Works and sales effectiveness consultancy Strategy to Revenue Ltd developed and executed an integrated marketing and sales campaign ‘Flexible Solutions for Hedge Funds,’ currently on track to deliver an initial 800 per cent return on investment for Thomson Reuters.

Firstly, BPM ran a series of Internal Proposition Mapping Workshops with Thomson Reuters’ stakeholders to develop a market segmentation based on hedge fund investment strategy. Further value propositions were developed based on the top of mind issues for the key decision makers by segment.