CASE STUDY: 'FlyPowwownow' limited budget campaign by Powwownow

Founded in 2004, Powwownow offers customers low-cost conference calling facilities with the ethos of no booking, no billing, no fuss.

Powwownow is the leading free conference call provider in the UK with over 65 per cent market share. They also hold 3 per cent of the total UK conference call market. With over 200,000 users holding 5,000 conferences a day, turnover for 2010 is expected to reach £8m.

The company operates in 15 countries including the US and major European markets.