CASE STUDY: 'Free Range Working' wins Best use of PR for Microsoft Mobile Communications Business
Microsoft's Mobile Communications Business produces Windows Mobile software, an operating system for smart mobile phones, which allows users access to email, the internet and messaging.
Microsoft wanted to show its commitment to bringing about a more mobile working lifestyle. The campaign therefore had to interest businesses and industry partners in flexible working while also bringing something new to the work/life balance debate, and generate positive national media coverage.
For Microsoft to claim to be the industry leader on mobile working, the campaign needed to: