CASE STUDY: Fujitsu

Fujitsu had recently repositioned its sales teams to work at a portfolio level so it could provide customers with a single point of contact for its full range of products and services.

With its extensive portfolio of products and product experts based around the country, Fujitsu needed to find a way to ensure all its sales personnel had access to the latest developments and understand the full range of offerings. Furthermore, a new initiative was required to ensure sales people were providing the same customer messages as Fujitsu marketing campaigns.