CASE STUDY: 'GLH Green Team' internal campaign by Wunderman
The various companies in GLH operate across a range of different sectors, including fashion retail, marketing agencies and public sector organisations. They all operate according to their own environmental policies. The building itself is subject to an additional set of policies relating to waste and energy management.
Strategy - broader business issues the company is facing
Each company within the building faced similar environmental challenges, in particular with finding cost-effective ways to improve their credentials without fundamentally altering their infrastructure. They were also struggling to create a unified creative theme for their environmental messaging that would be eye-catching and easily understood by the many different types of employees in the building.
Objectives of the campaign: