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CASE STUDY: ‘The great race’ for Jaguar Land Rover, by Palmer Hargreaves


 Jaguar Land Rover is a global automotive manufacturer, the sale of genuine accessories are an important part of their overall revenue.

The Great Race is a web-based incentive programme designed to increase accessory sales by encouraging the sales team to sell at every opportunity, but also to position accessories as a viable revenue stream. The dealers are very good at sales but not necessarily training, marketing or strategy.