CASE STUDY: The Hager Group utilise Neolane

The Hager Group is a $1.5 billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide. Much of Hager's revenue is derived from sales to distributors and wholesalers. The company also sells to consultancies, architects and trainers who then sell Hager products directly to electricians, contractors and installers. This large and diverse audience of potential buyers makes it challenging to communicate relevant news and information about products, safety regulations and industry updates.