CASE STUDY: Hiscox's 360 digital marketing audit brings results

Hiscox is a specialist insurance provider, offering high value home and motor insurance, overseas holiday home insurance, commercial insurance and event cover. Rather than striving to be a low-cost choice in the market, the Hiscox brand has been built upon a heritage of solid products and excellent service.

As Hiscox's online presence forms a core generator of its Direct Business new sales leads it was imperative that the organisation's various online marketing strategies were streamlined and optimised to deliver the highest possible returns in a measurable way.

As part of a wider marketing strategy, Hiscox had implemented a number of online tactics including paid search, display advertising and an affiliate programme. In order to take their online campaign to the next level and maximise return on digital marketing spend, it was decided to engage the services of digital specialist.