CASE STUDY: 'I am' for Thunderhead by Earnest
Thunderhead came to Earnest with the trickiest of briefs: to generate demand for its software amongst senior executives operating in Europe’s largest banks and insurers – a notoriously tough audience. What’s more, as a leading provider of software that enables highly personalised multi-channel communications, thunderhead wanted the campaign to practice what it preaches. The result was the ‘I am’ campaign created by Earnest – an integrated marketing programme delivering the right message to the right executive, at the right time.
What did it involve?
The result? A £4.4m pipeline and return on investment of 110:1 to date. Plus a programme that’s now being extended into the US and Asia-Pacific.