CASE STUDY: IAS B2B Marketing win best marketing communications agency
It's been a busy couple of years for marketing communications agency IAS. Not only has it overhauled its management team, it has also made a massive investment in training, doubled its profits and gained coveted awards. And IAS won't be stopping there - its aim is to become the world's best B2B marketing agency.
When the account handler led board of IAS was replaced with a leaner team; of new MD Robert Morrice, CD Reuben Webb and FD Alan Brandwood, its stakeholders were forced to sit up and take notice.