You are here

CASE STUDY: IBM turns its sales staff social media savvy

IBM turned its sales reps into social media savvy individuals to reach its audience of IT professionals.

IBM is the world’s largest IT and consulting services company. It has a diverse client base and delivers innovative solutions to help solve some of the toughest business challenges.

IT professionals increasingly use social media for product research. It is estimated that social media will form an integral part of the decision-making process for 75 per cent of IT professionals in the future.