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CASE STUDY: The IDMF achieves record feedback

Reed Exhibitions is the world's leading events organiser - producing over 500 events within 47 industry sectors, across 38 countries.  The International Direct Marketing Fair has been running for 30 years - the largest attended and longest running exhibition for the direct marketing industry.   The target audience are the strategy makers and decision takers in direct marketing, data, customer management and research. 

The objectives of the highly original and creative marketing campaign was to deliver the leading marketing event - where marketing strategy makers and decision takers gather to share techniques, legislation, products and knowledge - on an international stage.