CASE STUDY: An international PR campaign by Damco
An international PR campaign led to new business and an increase in awareness for freight management company Damco.
Damco, part of the A.P. Moller – Maersk Group, is one of the world’s largest providers of freight forwarding and supply chain management. Recently, Damco developed a unique and specialised logistics solution for the toy industry and Bottle won a competitive pitch to support one of Damco’s key 2012 business targets: to position Damco as the preferred provider of logistics for mid-sized toy wholesalers, distributors and retailers within the toy industry.
Toys on tour
The campaign objectives were to:
• Raise Damco’s profile and engage with toy manufacturers in the UK and Germany.
• Up-sell the toy value proposition to Damco’s existing retail customers.
• Generate leads and secure new customers/business.
• Foster relationships with trade media for long-term benefits.