CASE STUDY: Interoute research
With 23,500 km of network assets in Europe Interoute connects 61 cities and has Metropolitan Area Networks (MAN) in 21 European business centres. All the major international incumbent operators including BT use Interoute's network. But whilst the company has a strong share of the wholesale market, until recently it had no presence in the lucrative corporate sector.
Facing the massive challenge of tapping into a completely new market, Interoute worked with branding agency Bite. Operating on prudent marketing budget Bite initially undertook internal qualitative research to understand the business strengths and marketplace needs.
Research revealed Rottweiler PAs