CASE STUDY: 'Intuit charity challenge' for Intuit UK by KB49
Intuit UK is part of a global enterprise providing financial management software for small businesses. They actively engage with a vibrant online SME community, initiating discussions on key issues.
Besides their Small Business Matters blog and Small Business Britain site, they use social media to engage customers, prospects and influencers, who increasingly use social platforms for support and advice.
They wanted to test a social media campaign in a vertical segment consisting of natural networkers. Hence their choice of the charity sector.