CASE STUDY: Invitrogen increases sales leads
Invitrogen supplies products to every major laboratory worldwide. It has a $1.3 billion turnover, over 4800 employees, a portfolio of over 25,000 products and operates in more than 50 countries. It needed to communicate on a one-to-one basis with the 400,000 scientists within life science organisations and protected from usual communications.
It needed to be flexible to adapt to local cultural and data privacy issues. Invitrogen wanted to use findings to build stronger relationships with customers and help position them as market leaders.