CASE STUDY: 'A J Gallagher international website' for A J Gallagher by Earnest
It’s not every day you get asked to build a dating website for insurance brokers Arthur J Gallagher International. A long established company in a long established industry.
“Why do we need a website?” they said. “It’s all about personal relationships.”
But their marketing director knew the answer. The audience had changed. While personal relationships were as important today as they always have been, information is more readily available and buyers can search and find what they need, making their own decisions and frequently shortcutting the selection process.