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CASE STUDY: 'J-Rewards' by The Planet Group for Juniper

The objectives of the J-Rewards Programme are to generate incremental revenue through the program for EX, SRX and product bundles and to reward partners for both sales and non-sales related activities. These include achieving certifications, registering new opportunities, participating in the J-Xchange Programme, submitting customer reference stories, registering e-certificates and referring colleagues into the program.

Juniper wanted a programme that they could use as a vehicle to communicate varying messages to their global partner community and to ensure that these mixed media messages continued to provide the correct information at the correct time.

The infrastructure that was created has enabled Juniper to use the program in a very strategic way, offering ongoing visibility into sales trends throughout EMEA and allowing them to continue to target areas that are failing to deliver. An additional benefit is the monitoring of the education of members on Juniper products through certifications.