CASE STUDY: 'Kern precision weighing' by Wunderman for Kern Precision Scales
Kern calibrates and distributes a range of the world's most precise and sensitive scales and weights, capable of weighing to a staggering seven decimal places. Customers include scientists, pharmacists and engineers.
Strategy - broader business issues the company is facing
Despite their impressive capabilities, precision scales have become commoditised. There is very little to differentiate suppliers of such technology. As well as boost leads and sales, we wanted to create brand equity for Kern - and make their precision scales much more desirable.
Objectives of the campaign