CASE STUDY: Launch of QuickBooks Online for Intuit QuickBooks, by Hotwire PR


 In April this year Intuit launched its first cloud offering in the UK market with QuickBooks Online, an online accounting version of its popular QuickBooks accounting software.

To drive a successful launch of QuickBooks Online in to the UK, the campaign adopted a highly targeted and customer insight-driven approach. Upfront investment was pumped into gaining valuable customer insight and then integrating this across all touch points of the campaign.