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CASE STUDY: Legrand – Fit Faster. Fit Salamandre for Legrand, by Wyatt International

Summary

 The world’s leading supplier of steel trunking used to conceal overhead electrical cabling, Legrand has recently launched its all new Salamandre – a replacement of the previous range. Sales had been declining, and the challenge was to reverse this trend by persuading loyal installers to switch allegiance.

As a secondary objective, Legrand wished to raise awareness of the Legrand name. Fifty per cent quicker to fit, the new product was launched under a ‘Fit Faster. Fit Salamandre’ campaign, with a speed theme based around the ‘Legrand Prix challenge,’ inviting people to test out the product at roadshows.