CASE STUDY: Legrand – Fit Faster. Fit Salamandre for Legrand, by Wyatt International
The world’s leading supplier of steel trunking used to conceal overhead electrical cabling, Legrand has recently launched its all new Salamandre – a replacement of the previous range. Sales had been declining, and the challenge was to reverse this trend by persuading loyal installers to switch allegiance.
As a secondary objective, Legrand wished to raise awareness of the Legrand name. Fifty per cent quicker to fit, the new product was launched under a ‘Fit Faster. Fit Salamandre’ campaign, with a speed theme based around the ‘Legrand Prix challenge,’ inviting people to test out the product at roadshows.