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CASE STUDY: 'Logica does it better' wins best use of direct mail for Logica

Financial technology specialist Logica was one of the first payments systems providers, but after 30 years in the industry its technology was seen as outdated.


This, coupled with the financial meltdown last year meant that Logica realised it had to bolster its sales pipeline for the coming years. It wanted to dispel its out-dated perception, and open a dialogue with major financial institutions, ultimately by securing one-on-one meetings between prospects and Logica sales representatives.