CASE STUDY: LRS repurposes content to build brand awareness
Long Range Systems (LRS) increases brand awareness while gaining industry leader status by repurposing content
LRS is a leading global provider of on-site paging, guest management and surveying tools. The company gained traction in the restaurant industry in the 1990s when it invented the first guest pager. Today, LRS is still known for waitlist management solutions as well as a number of other tools that enable increased operational efficiency and a better guest experience.
LRS chose to work with Idea Grove because of the agency’s reputation as a leading inbound PR and marketing firm in the southwest United States. Idea Grove has found success thanks to its unique business model, which combines traditional PR tactics with modern marketing techniques. The agency drives awareness, engagement and conversion for its clients through the unique best practice of integrating content-driven PR, social, search, web and email marketing as a holistic and highly efficient organic marketing process.