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CASE STUDY: Lucy Switchgear achieves 40 per cent reponse rate with DM

Brand: Lucy Switchgear

Agency: InTouch Marketing

Objectives: Lucy Switchgear provide switching and protection solutions for electrical distribution systems. Previously 95 oer cent of Lucy Switchgear sales were to utility companies. To support their growth strategy they were attempting to enter the commercial property market, a new channel for them and one dominated by their main competitor. The objective was to achieve five new business meetings with key decision makers.