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CASE STUDY: The Magnificent 7

Ideal Heating is one of the UK’s leading suppliers of heating solutions including domestic boilers, controls and renewable energy products such as solar thermal and air source heat pumps.

The challenge
Ideal wanted to increase its market share within the industry with its new and improved Logic+ range, by highlighting its seven-year warranty - a first for an industry where warranties are typically just five years.

Following a competitive pitch, Ideal Heating chose integrated marketing agency, Turn Key, for its imaginative “Magnificent 7” campaign.