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CASE STUDY: 'Making Paper Fashionable for Rives' by Lexis PR for Arjowiggins Creative paper / Rives

Arjowiggins Creative Papers is the world's leading manufacturer of creative and eco-sustainable papers, with 7,700 employees and operating in 82 countries. Products in the Arjowiggins papers portfolio continually achieve best-in-category performance for paper capability and print performance and are available globally. Each range offers a high quality finish for a wide variety of applications.

Arjowiggins is committed to improving the environmental impact of its business, identifying energy saving opportunities to minimise its carbon emissions and pioneering the development of energy-free biotechnologies for water and pulp treatment. All of Arjowiggins' creative brands have been labelled FSC since June 2008, and the company is constantly expanding its premium recycled paper ranges, as well as its CarbonNeutral® offer under the brand Conqueror.

Strategy - broader business issues the company is facing
In order to ensure paper remains relevant in today's changing communications landscape, Arjowiggins Creative Papers is focussed on driving forward new product innovation, combining style and creativity with unrivalled environmental credentials to ensure it is able to deliver innovative yet sustainable solution for designers, printers and end users.