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CASE STUDY: Man bites dog wins best PR agency

Since being founded four years ago, B2B specialist agency Man Bites Dog (MBD) has established a credible reputation in the PR industry and has already picked up an impressive number accolades. PR Week magazine named it New Consultancy of the Year 2007, and it was named Outstanding Consultancy 2008 at the CIPR Pride awards, which recognises excellence in PR and communications across the UK.

It has also been noted by the Holmes Report as one of Europe's outstanding PR consultancies, and received a PR Week silver award in its Best places to work 2008 competition. MBD can boast a 90 per cent staff retention rate - owing it says to its vibrant culture (from legendary socials to annual staff weekenders in Europe), commitment to staff wellbeing and home and flexible working and training and development plans. Members of staff are granted individual training budgets of £2000.

MBD's entrepreneurial approach has repeatedly seen it cross the line from traditional PR into new product development, for example creating Government policy for BERR and advising on business strategy and sales propositions for consulting clients.