CASE STUDY: 'Microsoft Partner Marketing' for Microsoft Dynamics by McDonald Butler

The background
Microsoft Dynamics traditionally co-funded their marketing programmes with their key partners but had very little visibility on the marketing ROI which this returns. In 2009 they decided to take a new approach. To identify an agency that could manage a selection of their tier 1 partners, across multiple industries, to provide marketing strategy and support.

This comprised an integrated, multi-touch campaign with marketing analytics and prospect mapping and tracking to measure the ROI at every stage of the buying cycle - McDonald Butler was that agency.

McDonald Butler worked closely with 18 partner companies in the following sectors: Manufacturing, Services, Public Services, Cross Sector and Niche Sectors