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CASE STUDY: Microsoft recruits Chief Wine Officers for global reach

When Microsoft wanted to extend its relationship with its Global Accounts in financial services, it turned to Riversix to create a pan-European campaign that combined market intelligence, relationship building and senior-level lead generation.

Microsoft's worldwide financial services team and global accounts organisation is responsible for managing and engaging with the largest and most innovative financial institutions. In early 2009, Microsoft decided to focus on extending its reach within its global accounts and develop new relationships with senior business decisions-makers and C-level executives.

The challenge