CASE STUDY: 'Mobile at the fingertips of the engineer' for NXP Semiconductors

This entry is about how NXP Semiconductors started offering easy to use mobile apps for smartphones less than a year ago as the first company in the Semiconductor industry to connect our worldwide target audience of design engineers to our entire product portfolio. For design engineers quick and easy 24-7 access to manufacturer product information is key to successfully deliver electronic application designs, which very often are under enormous time pressure.